Email Marketing for Fence Companies in 2026: Book More Installations & Build Routes
Fence companies that use email marketing book 40% more installations and increase referral business by 50%. Here is the complete guide.
⚡ QUICK ANSWER: Best email platforms for fence companies: GetResponse (best overall — AI + landing pages), Brevo (cheapest — SMS + email), Mailchimp (beginners), MailerLite (best free plan), ActiveCampaign (project tracking).
Why Fence Companies Need Email Marketing
| Metric | With Email | Without Email |
|---|---|---|
| Installation bookings | +40% | Baseline |
| Quote-to-close rate | 40-50% | 15-20% |
| Referral business | +50% | Baseline |
| Off-season revenue | +30% | Baseline |
| Open rate | 30-38% | N/A |
5 Best Email Platforms for Fence Companies
1. GetResponse — Best Overall
- AI email writer for material education and promotions
- 200+ landing pages for quote requests and lead capture
- Automation for quote follow-up and seasonal campaigns
- E-commerce for selling fence packages and maintenance plans
- Free plan: 500 contacts
2. Brevo — Best for SMS + Email
3. Mailchimp — Best for Beginners
4. MailerLite — Best Free Plan
5. ActiveCampaign — Best for Project Tracking
Fence Company Email Sequence Templates
Quote Follow-Up (4 emails)
- Day 0: "Thanks for your quote! Here is your fence installation estimate 🔨"
- Day 3: "Wood vs vinyl vs aluminum: which fence is right for you?"
- Day 7: "Why choose us: licensed, insured, and warrantied installations"
- Day 14: "Ready to book? 10% off your installation — ends [date]"
New Customer Welcome (3 emails)
- Day 0: "Welcome to [Company]! Here is your project timeline and what to expect"
- Day 3: "Preparation guide: clearing the fence line and marking utilities"
- Day 7: "Fence care 101: maintenance tips for your new fence"
Project Milestone Updates (Automated)
- "Installation scheduled: [Date] — our crew arrives at [time]"
- "Installation complete! Here is how to care for your new fence 🎉"
Seasonal Campaigns
Spring: "Spring is fence season! Book now before our schedule fills up 🌸" Summer: "Summer installations: enjoy your backyard with a new fence ☀️" Fall: "Fall is perfect for fencing — cooler weather, faster installation 🍂" Winter: "Off-season special: 15% off installations booked in winter ❄️"
Material Education (3-part series)
- "Wood fences: classic beauty + maintenance requirements"
- "Vinyl fences: low maintenance + lifetime warranty"
- "Aluminum fences: elegant + durable + pool code compliant"
Maintenance Tips (Seasonal)
- "Spring: inspect for winter damage and re-stain wood fences"
- "Fall: clean your fence and check for loose posts before winter"
Referral Program (Automated)
- 30 days after installation: "Love your new fence? Refer a friend and get $100!"
Monthly Newsletter
- Fence style spotlight
- Material education tip
- Seasonal promotion
- Project showcase with photos
- CTA: "Get a free quote" or "Refer a friend"
Our Top Recommendation: GetResponse
- AI email writer — generate material education in seconds
- 200+ landing pages — quote requests and lead capture
- Automation — quote follow-up on autopilot
- E-commerce — sell fence packages and maintenance plans
- Free plan — 500 contacts
Bottom line: Fence companies should use email for quote follow-up, seasonal campaigns, and material education. GetResponse offers AI tools and automation perfect for fence companies. Use our Email Sequence Generator to create fence company sequences.
