Email Marketing 101: Complete Beginner's Guide
Everything you need to know to start with email marketing. From basics to first campaign launch.
📖 15 min read
Expert reviews, step-by-step guides, and proven templates to grow your business with email marketing.
42:1
Average ROI
4.3B+
Daily Email Users
$36
Generated per $1
2026
Updated Guides
Best All-Round
33% commission
Best for Creators
30% recurring
Best Automation
30% commission
Best for Beginners
25% commission
Everything you need to know to start with email marketing. From basics to first campaign launch.
Step-by-step guide to building automated email sequences for your business.
Head-to-head comparison of two leading email marketing platforms for creators.
Download proven email templates that actually convert
For beginners, we recommend GetResponse or Mailchimp. GetResponse offers an intuitive drag-and-drop editor and pre-built templates. Mailchimp provides a generous free tier perfect for testing. Both have 24/7 support.
GetResponse starts at $19/month for 1,000 subscribers. ConvertKit starts at $29/month (unlimited subscribers). Mailchimp offers a free tier up to 500 subscribers.
ConvertKit is better for creators with unlimited subscribers and paid newsletters.GetResponse offers more marketing automation features including webinars. See our full comparison.
An email sequence is a series of automated emails sent based on subscriber behavior. They save time, nurture leads automatically, increase conversions, and recover abandoned carts.
Get expert reviews, proven templates, and actionable strategies.