| Panel | Insight |
|---|
| Account health | Engagement score, intent spikes, CRM stage |
| Buying roles | Champion, blocker, finance, IT |
| Journey map | Email/SMS/ad/webinar touches |
| Sales tasks | Next steps, owner, due date |
| Revenue | Pipeline value, close probability |
Activate the GetResponse ABM Orchestrator →
- Define ICP tiers (Tier 1, 2, 3)
- Import accounts + assign TAM value
- Build orchestrated journeys (welcome gift, webinar, ROI call)
- Set role-based messaging (champion vs economic buyer)
- Attach SLA between marketing + sales for handoffs
- Trigger: Intent spike from Bombora/6sense feed
- Actions: Send direct mail CTA, launch LinkedIn ad, notify AE, invite to VIP webinar
- Trigger: Opportunity stuck > 14 days
- Actions: Send case study email, SMS from exec sponsor, Slack task to exec for personal outreach
- Trigger: Closed won > 90 days, product usage > 70%
- Actions: Launch cross-sell webinar + automated ABM ads for adjacent departments
| Metric | Target |
|---|
| Account penetration | 4+ contacts engaged |
| MQA to SQL | 65% |
| SQL win rate | 37% |
| Sales cycle | < 74 days |
Use heatmaps to see which channels move the needle per role.
- Salesforce/Pipedrive: bi-directional stage sync
- Calendly/Gong: auto-log meetings + call notes
- Slack/Microsoft Teams: instant task routing
- Webhooks: push data to data warehouse for custom BI
| Accounts | Monthly add-on |
|---|
| 250 | $129 |
| 1,000 | $349 |
| Enterprise | Custom (includes onboarding squad) |
Close enterprise deals with GetResponse →
