Brevo Pricing 2026: Complete Cost Breakdown by Plan & List Size
Brevo (formerly Sendinblue) is the hidden gem of email marketing pricing — it charges by emails sent, not contacts stored. This makes it the cheapest option for businesses with large lists. Here is the complete breakdown.
⚡ QUICK ANSWER: Brevo offers a Free plan (300 contacts, 300 emails/day) and paid plans from $25/month. Unlimited contacts on all paid plans — you only pay for emails sent. At 50,000 contacts, Brevo costs $275/mo vs Mailchimp's $350/mo. Best value for large lists.
Brevo Plans Overview
| Plan | Price | Emails/month | Key Features |
|---|---|---|---|
| Free | $0 | 300/day (9,000/mo) | 300 contacts, basic templates, Brevo badge |
| Starter | $25/mo | 20,000 | Unlimited contacts, no badge, basic support |
| Business | $65/mo | 1,000,000+ | Advanced automation, A/B testing, send-time optimization |
| Enterprise | Custom | Custom | Dedicated IP, SSO, priority support, custom volume |
Full Pricing Table by List Size
Brevo's unique pricing model means your cost depends on emails sent, not contacts stored:
| Contacts | Emails/month | Starter | Business |
|---|---|---|---|
| 300 | 9,000 | $0 (Free) | $65/mo |
| 1,000 | 20,000 | $25/mo | $65/mo |
| 5,000 | 20,000 | $25/mo | $65/mo |
| 10,000 | 20,000 | $25/mo | $65/mo |
| 25,000 | 50,000 | $37/mo | $145/mo |
| 50,000 | 100,000 | $57/mo | $275/mo |
| 100,000 | 200,000 | $77/mo | $525/mo |
Key advantage: On the Starter plan, you can store unlimited contacts and only pay for emails sent. This is unique in the industry.
What Is Included in Each Plan?
Free Plan ($0/month)
- 300 contacts
- 300 emails/day (9,000/month)
- Basic email templates
- Signup forms
- Brevo badge on emails
- Email support
Starter Plan ($25/month)
- Unlimited contacts
- 20,000 emails/month
- No Brevo badge
- Basic email support
- Landing pages
- Facebook ads integration
- Basic reporting
Business Plan ($65+/month)
- Everything in Starter
- Advanced marketing automation
- A/B testing
- Send-time optimization
- Advanced reporting and analytics
- Multi-user access (up to 10)
- Phone support
- SMS marketing automation
- WhatsApp messaging
- Meeting scheduler
Enterprise Plan (Custom)
- Everything in Business
- Dedicated IP address
- SSO (single sign-on)
- Priority support
- Custom sending volume
- Dedicated account manager
Brevo vs Alternatives
| Platform | 10K contacts | 25K contacts | 50K contacts | Pricing Model |
|---|---|---|---|---|
| Brevo | $25-65/mo | $37-145/mo | $57-275/mo | Per email sent |
| Mailchimp | $61-100/mo | $250/mo | $350/mo | Per contact |
| GetResponse | $79-114/mo | $174-245/mo | $299-399/mo | Per contact |
| Klaviyo | $170/mo | $400/mo | $720/mo | Per contact |
| MailerLite | $70/mo | $165/mo | $320/mo | Per contact |
Verdict: Brevo is 40-70% cheaper than all competitors for lists above 5,000 contacts. The unlimited contacts model is a game-changer for businesses with large but infrequently-emailed lists.
Is Brevo Worth It in 2026?
Brevo is worth it if:
- You have a large contact list (5,000+) but send emails infrequently
- You want unlimited contacts without paying per subscriber
- You need SMS + email + WhatsApp in one platform
- You're price-sensitive and want the cheapest reliable option
- You need basic automation (Business plan)
Brevo is NOT worth it if:
- You need advanced AI features (GetResponse is ahead)
- You need webinars (GetResponse includes them)
- You need advanced ecommerce analytics (Klaviyo is better)
- You send high volume emails (pricing scales with email volume)
- You need 200+ email templates (Brevo has fewer)
Brevo vs GetResponse: Which Is Better?
| Feature | Brevo | GetResponse |
|---|---|---|
| Free plan | 300 contacts | 500 contacts |
| Unlimited contacts | Yes (Starter+) | No |
| AI email writer | No | Yes |
| Webinar hosting | No | Yes (100-500 attendees) |
| Landing pages | Yes | Yes (200+ templates) |
| SMS marketing | Yes (included) | Yes (add-on) |
| Advanced automation | Business plan | Marketer plan |
| Price at 10K contacts | $25-65/mo | $79-114/mo |
| Price at 50K contacts | $57-275/mo | $299-399/mo |
Choose Brevo for: large lists, low email frequency, SMS needs, lowest price Choose GetResponse for: AI features, webinars, landing pages, advanced automation
Try GetResponse Free → | Try Brevo Free →
Bottom line: Brevo is the cheapest email marketing platform for large lists. Its per-email pricing model can save you 40-70% compared to Mailchimp, GetResponse, or Klaviyo. Use our Pricing Calculator to see exactly how much you'd save.
