MailerLite Pricing 2026: Complete Cost Breakdown by Plan & List Size
MailerLite is known as the budget-friendly email platform with one of the most generous free plans in the industry. But is it still the cheapest option in 2026? Here is the complete breakdown.
⚡ QUICK ANSWER: MailerLite offers a Free plan (1,000 contacts, 12,000 emails/month) and paid plans from $10/month. At 10,000 contacts, MailerLite costs $70/month — 13% cheaper than Mailchimp and 59% cheaper than Klaviyo. Best budget option with a generous free plan.
MailerLite Plans Overview
| Plan | Price (1K contacts) | Price (10K contacts) | Key Features |
|---|---|---|---|
| Free | $0 | N/A | 1,000 contacts, 12,000 emails/mo, basic automation |
| Growing Business | $10/mo | $70/mo | Unlimited emails, advanced automation, no badge |
| Advanced | $20/mo | $100/mo | Everything above + Facebook integration, automated resend |
Full Pricing Table by List Size
| Contacts | Growing Business | Advanced |
|---|---|---|
| 1,000 | $10/mo | $20/mo |
| 2,500 | $20/mo | $30/mo |
| 5,000 | $35/mo | $50/mo |
| 10,000 | $70/mo | $100/mo |
| 25,000 | $165/mo | $230/mo |
| 50,000 | $320/mo | $450/mo |
Annual billing saves 10-15%.
What Is Included in Each Plan?
Free Plan ($0/month)
- 1,000 contacts, 12,000 emails/month
- Drag-and-drop email editor
- Landing pages
- Signup forms and popups
- Basic automation
- E-commerce integration (Shopify, WooCommerce)
- MailerLite badge on emails
Growing Business Plan ($10+/month)
- Unlimited emails
- No MailerLite badge
- Advanced automation (multi-step workflows)
- A/B testing (subject lines)
- Custom HTML editor
- Priority support (24/7)
- E-commerce tools (product blocks, promo codes)
Advanced Plan ($20+/month)
- Everything in Growing Business
- Facebook integration
- Automated resend to non-openers
- Advanced segmentation
- Predictive delivery
- Dedicated IP (for high-volume senders)
- Custom fields and groups
MailerLite vs Alternatives
| Platform | 10K contacts | 25K contacts | 50K contacts | Free Plan |
|---|---|---|---|---|
| MailerLite | $70-100/mo | $165-230/mo | $320-450/mo | 1,000 contacts |
| Mailchimp | $61-100/mo | $250/mo | $350/mo | 500 contacts |
| GetResponse | $79-114/mo | $174-245/mo | $299-399/mo | 500 contacts |
| Brevo | $25-65/mo | $37-145/mo | $57-275/mo | 300 contacts |
| Klaviyo | $170/mo | $400/mo | $720/mo | 250 contacts |
Verdict: MailerLite is cheaper than Mailchimp and GetResponse at most tiers, but Brevo is cheaper for lists above 5,000 contacts due to its per-email pricing model.
Is MailerLite Worth It in 2026?
MailerLite is worth it if:
- You have under 1,000 contacts (best free plan in the industry)
- You want simplicity and ease of use
- You need basic automation without complexity
- You're a creator, blogger, or small business
- You want a clean, modern interface
MailerLite is NOT worth it if:
- You have a large list (5,000+) — Brevo is cheaper
- You need AI email writing (GetResponse has this)
- You need webinars (GetResponse includes them)
- You need advanced ecommerce analytics (Klaviyo is better)
- You need SMS marketing (Brevo or Klaviyo are better)
MailerLite vs GetResponse: Which Is Better?
| Feature | MailerLite | GetResponse |
|---|---|---|
| Free plan | 1,000 contacts | 500 contacts |
| AI email writer | No | Yes |
| Webinar hosting | No | Yes |
| Landing pages | Yes | Yes (200+ templates) |
| Advanced automation | Growing Business | Marketer plan |
| Price at 10K contacts | $70-100/mo | $79-114/mo |
| Ease of use | Excellent | Good |
Choose MailerLite for: simplicity, best free plan, budget-conscious Choose GetResponse for: AI features, webinars, more templates, advanced automation
Try GetResponse Free → | Try MailerLite Free →
Bottom line: MailerLite is the best budget email platform with the most generous free plan. For lists under 1,000 contacts, it's hard to beat. For larger lists, Brevo's per-email pricing is cheaper. Use our Pricing Calculator to compare.
